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South Carolina
Vision Statement
To lead the nation in programming and performance.
South Carolina Mission Statement
South Carolina swimming develops, promotes and leads the sport of
swimming, providing an environment for life-long growth and
achievement.
Overriding Principles /
Priorities
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Drive membership and program growth.
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Promote and market the values and benefits of swimming to families
and communities
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Offer educational opportunities
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Deliver effective communications inside and outside the
sport.
Strategic Objectives / Key Issues /
Values
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Advance the development of life-long skills.
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Advocate physical activity and a fun healthy
lifestyle.
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Actively participate and advocate the development and improvement
of facilities.
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Advance professionalism in non-athletes.
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Deliver high quality customer service.
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Develop and foster relationships with governmental and corporate
entities.
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Ensure financial stability and accountability.
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Elevate performance of the LSC’s
athletes.
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Foster a spirit of cooperation and
communication.
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Increase membership diversity.
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Market the vision, mission, principles and strategic
objectives.
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Promote and provide effective educational opportunities for
athletes, coaches, officials, parents, volunteers and the
community.
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