To lead the nation in programming and performance.
South Carolina Mission Statement
South Carolina swimming develops, promotes and leads the sport of
swimming, providing an environment for life-long growth and
Overriding Principles /
Drive membership and program growth.
Promote and market the values and benefits of swimming to families
Offer educational opportunities
Deliver effective communications inside and outside the
Strategic Objectives / Key Issues /
Advance the development of life-long skills.
Advocate physical activity and a fun healthy
Actively participate and advocate the development and improvement
Advance professionalism in non-athletes.
Deliver high quality customer service.
Develop and foster relationships with governmental and corporate
Ensure financial stability and accountability.
Elevate performance of the LSC’s
Foster a spirit of cooperation and
Increase membership diversity.
Market the vision, mission, principles and strategic
Promote and provide effective educational opportunities for
athletes, coaches, officials, parents, volunteers and the